ProductiviTree: Cultivating Efficiency, Harvesting Joy

From Solo Mom in Debt to 7-Figure Business Coach. NO ADS, Just Organic Magic

• Santiago Tacoronte • Season 2 • Episode 44

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In this engaging conversation, Jeanne Omlor shares her remarkable journey from being deep in debt as a solo parent to achieving a million-dollar business in just 17 months without relying on paid ads. She emphasizes the importance of organic growth, relationship building, and the power of emotional connection in coaching. Jeanne discusses the myths surrounding paid advertising, the necessity of lead generation, and the evolving landscape of outreach in a digital age. She also highlights the significance of clarity in business offerings and the role of intrinsic motivation in driving productivity and success.

Takeaways

  • Jeanne achieved a million-dollar business in 17 months.
  • Success requires testing and learning from failures.
  • Organic growth can be more effective than paid ads.
  • Emotional connection drives productivity and results.
  • Every business must engage in some form of marketing.
  • High-ticket offers can be sold without ads.
  • Clarity in offerings is crucial for success.
  • AI may not replace the personal touch in coaching.
  • Building a supportive team helps prevent burnout.
  • Intrinsic motivation is key to sustained success.


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Jeanne Omler is a business strategist, multi-seven-figure online business coach and certified servant leadership executive coach. At 54 years old, she was a solo parent in a deep debt and got herself online and to one million in 17 months without ads and has since scalded to multi-millions in five years. Her company has helped almost 600 businesses to thrive online. She is emotionally connected to helping others prosper as she lived in lack for years and overcame that mindset. She is now helping as many people as she can to maximize profits and reach their full potential well-being the visionary they're destined to be. Jean, welcome to Productivity! No thanks Santiago, I love the play on the words. You were deep in debt, a solo parent, and then you go and hit 1 million in 17 months without any ads. That sounds like impossible. How did you pull this off? Well, you know what? It's funny. I had reached a million and I didn't even realize it because I was just, I wasn't watching and I was just my head down. And at one point I thought I really should just do my numbers. And I had reached a million like a couple months earlier. Okay. I got to just pinch myself because I couldn't believe it. So, you know, it wasn't that I reached a million in 17 months. I did. However, let's be real. I'd spent eight years prior to that, not reaching a million dollars. Okay. So I spent eight years testing and trying and doing all sorts of stuff. Not ads, because I knew ads were just, well, I didn't have the budget for ads, and I thought I don't know anything about online. I did it the old way of relationship building and the referral network, because we're all supposed to network, aren't we? And for eight years, it was all speaking gigs and presentations, and it really is heavy. It's not fast. It's not the way to go, it's the way to start your business to get a couple clients for sure. But when I got online six years ago and I thought, okay, I've got to just figure this out because I was deep in debt then and I had, was 54, I owned nothing, deep in debt with two kids, not a good scenario. You know, mostly people at 54 have some savings or you know, something, right? I thought I've got to fix this. So I got online and it wasn't like, when I think about it, yes, it was hard, but once I figured it out, I just did the work. So I plunked down 10 K for a bad program just because it was an online program and I didn't have time to speak to a hundred coaches. I don't waste time doing so much evaluation because I have another theory about decision making and it's not that you spend so much time to make a decision and it'll be the right one is that you could be really losing money, not making any decision. So I thought I'm just going to choose this course. I know it's not going to be perfect. but it's going to get me online, which it did. But they were trying to teach me ads. And I immediately thought, wait, I have no budget. I'm already deep in debt. I just plunked another 10K down. And now I'm going to like bet on ads. So I said to the people, ads are not going to work for me. And they said, no, they won't. So I said, OK, but that's what you're teaching. So what do I do? And they said, be organic. And I said, like carrots. Cause I didn't even know what organic marketing was. And that's the funny thing. I think six years ago, I didn't even know the concept. That's how unsophisticated I was about online marketing. A kid, you know, I didn't even know how to use zoom. That's how not techie and you would laugh at that because you're a tech person. So I said, okay, what do I do? Where are the trainings on this organic stuff? They said, there's no trainings. So I said, okay. What do I do then? Could you just tell me what to do? least go talk to people was my coaching forwards. Okay. And I thought, okay, I'm going to take those four words and I have to make this work because I have no options left here. So I just, it wasn't easy. No, I spoke to about 900 people in eight weeks doing market research on Facebook, actually getting into conversations and the DMS asking people. You know, what is it that you need? And after all of this, thought, wow, there's so many coaches and so many mainly coaches and consultants, but mainly coaches at that point that really have no clue how to run a business. have no clue how to get clients. So I thought that is my market. And I started, I got my first client and this guy said, have you ever shown results with this? And I said, no, no. He said, okay, I love that you did not lie to me and I am going to hire you. And the rest is history because we got like really good results with him immediately. And then I started building my team. was creating the materials as I was going. So was it a lot of work? Yeah. But when you're on fire and something's really working, it doesn't seem like a lot of work. It just seems like, wow, it's finally working. So was it a lot of work for sure? Because I'm also bringing my two daughters up. But I was just so thrilled to have a dog with a bone that I had the bone and I could just go for it. And I just started getting a flood of clients because people liked the fact that I didn't have a lot of content that was glitzy, that I was just taking selfies of myself in my car, and that everything was raw. And they could see I didn't have a lot of followers, and my branding was really rudimentary. And they thought, wow, if this woman can do it, so can I. So that's how it happened. I just started getting a flood of clients. And at about 19 months, I looked back, and I thought, actually, I hit it at 17 months. So that's how it happened. with sheer grit and doing the work. Wow. What were the core business principles that guided your decisions during this first year of no ads and organic growth? What were your pillars? Okay, the main pillar that I've been a business strategist and consultant and coach for 13 years now. So clearly I was working with other companies and more brick and mortar and classic surgeons, med spas, lawyers, consultants, all sorts of people. So I know something about business that I learned. And the one thing that I learned from a consultant, he wrote books, his name was Alan Weiss, he wrote many consulting books. And I remember I was reading one of his books and he said, When people that business is just testing, it's one long, never ending series of tests. That really changed my life. Right there. I remember reading it. I remember where I was. I remember thinking, I just got goosebumps. I thought this is the answer that we have this idea that we have to hit a home run all the time and we're going to go up to bat. It's gotta be a home runner. We're a failure. Okay. It changed my mindset that, okay. Everything I'm doing is just a test. Does it work? Does it not work? Oh, it did work a little bit. Let's get that analysis, do something else. So when you see business as one big series of testing, it just changes everything. So every time I'm having a conversation, just testing. Every time I'm trying ads, it's just testing. Every time it's AB testing often, you know, AB testing, can get wherever you want in your life. You can continue to AB test forever. Okay. So I just thought, okay, I'm just going to test this test, test, test, test, test. And you're gaining information and then you're getting that and then you're moving forward with it. So that is that it's not, Oh, I didn't do this. It's like, okay, every day I'm just getting more data, more testing and getting more results, good or bad. And I'm moving forward with that data. Does that make sense? It does. Let's talk about all the things you learn. Everyone is obsessed with paid ads. The industry will tell you, if you don't pay, you won't be visible. There is a lot of competition. There are hundreds, thousands, billions of digital products out there. You need an ads budget. But you say, no. You say you can do it without us. So how do do that? Okay. First of all, I don't sell digital products. Okay. Now I should maybe, but I believe in focus and everybody's saying you should do this. You should do that. And I remember thinking, wow, there's a lot of shits from people that are less successful than me telling you what I should do. like, you should write a book and why haven't you done this? Finally, I did start a podcast because I wanted to, and I had the bandwidth. Um, and I was, I was like, yeah, I want to do this. Not because somebody said you should start a podcast. ah I did start a podcast for about a week, a few years ago, and I thought this is not the right time. I cut it one week after starting because it wasn't right. So, um, yes, you're a loser if you don't have a funnel in ads. Now, who, who do you think got us into that mindset? Who's the one person that was responsible for that? Take a big guess. Who is that? I can think of a few candidates, but I'm not sure. It's one, it's Russell Brunson. Click funnels. Click funnels. It comes from that, that you are a loser if you don't have funnels and pay for click funnels and ads, because that's the whole thing. That's the brainwash. Now I have nothing against Russell Brunson. He's helped a lot of people and ads used to work and he's made billions of dollars because he was in it at the right. But what he doesn't say, and he does admit it sometime, he does. that ads used to work, anybody clicked on any ad in the old days. So he was just there at the right time. eh He was obsessed with funnels and he was the pioneer. God bless him. The fact is now, ads work for certain markets. They do not work very well for coaches unless the coach has been running ads for a long while and has old pixels. So yeah, if you've been running them for years and they were working, you got the pixels in your favor. And then if you're spending enough money, You you negotiate directly with Facebook to get a good deal. We all know this. You're negotiating with the Facebook consultants and even going in there to negotiate deals on, can you just make our ads work a bit better, Okay. Now, certain people, won't mention names because I don't want to, except for Russell Brunson, because we know what we know about that. One big influencer literally had a deal with Facebook that didn't even matter how he ran the ad. They would work because he was spending millions of dollars on ads. So they do change it. to suit whatever they want. It's really like a slot machine because you can program the slot machine to be different levels of winning. You know that, right? Like slot machines are programmed to win more or less. So when you have a new casino, they will program the stuff to work a little better to get the people in so they're winning more and then they're addicted. Then they lower the ratios. Okay. So it is a slot machine and Google at one point changed the algorithm. This is like 10 years ago or so ago. And I knew people that were making money with their business, but then it changed and the money they were spending, they couldn't make any money because they changed it. And they tried to negotiate with Google and they're like, no. So they lost their businesses because they couldn't run ads because they were losing money because they changed the algorithm. So it is one big programming game ads. That's all it is. So you want to play the game. You're going to have to have a lot of money. And, you know, the more you spend, can negotiate all sorts of stuff. do ads work for certain people? Yes, they do. Do ads work for somebody that's starting coaching now or a business now? And well, depending on it, if it's like a local business or it's mattresses or yeah, I've seen people, you know, make that really work. as far as like coaches, ads just don't work. Okay. Unless you're running the ads to, uh, an event. So you're running the ads. to the free event or the slightly paid event. And then you're, you're, you're, know, spending, know, doing a challenge. Challenge and you're doing all that work. And then from there, they're warmed up and the ads can work eventually, but it wasn't the ads that work. The ads just got them into this low cost event. That's the only way that works right now. So, um, the question is, can it work without it? Well, yes, because I have done high ticket. So here's the difference. High ticket. works without ads because the marketing that you're doing, you're getting a high ticket client. It's worth your time to do organic. Is it worth your time to do organic for programs? It could be if you're getting them all into a Facebook group and then selling to them. You know, there are ways of using organic for certainly for products, but my thing is go for cash in the door because that changes lives. So, um, if I help clients, to position a high ticket offer and they get one client, that is substantial cash in the door and that's life changing. Yeah. What are the non-negotiables of a resilient business model that scales, of course, without ads in 2025? You just have to keep doing lead generation. You can't say, I really wish that people would come to me. Sometimes they do after a while, OK, because you just build that up and you get what's called inbound. But the non-negotiable is every business has to market in some way. And the reason why people love the idea of paid ads is they just think that clients are just going to come to them. Who doesn't want stuff to just come to them? That's human nature. just want make we're not Why do you think billions of people? or millions and millions of people buy lottery tickets because we just want the fairy dust to sprinkle over our heads and people just come to us like magic. So that's the appeal and the addiction of the idea. And I've heard so thousands or hundreds and hundreds and hundreds of people say to me personally, oh, you know what? Yeah, I'm just going to turn on paid ads and I'm just like, okay, that's not how it works. You don't just turn on paid ads and woo, because That is the brainwash that you're just going to and many people have said to me, John, I spent 30,000 on ads and it was just like, you know, I feel sorry. Now I've spent a hundred thousand dollars on ads testing. Okay. I've tested all sorts of ads. Have they worked? I've gotten some bad clients from them, but really was not worth the time, money building the funnel, hiring people because it would have been way easier. And I wouldn't have spent all that money, time and energy. just to go do my organic. Okay. And the clients would have been better because often people that click on ads are mentality of make money online type people. I'm just going to magic. I'm just going to hire this person and magic's going to happen. Does magic happen working with us? Absolutely. But not in the way you think magic happens because we coach people and it works. So that's kind of magic, but it's not magic in the sense that they just sat around doing nothing. They're doing the work. Like one of my clients, We got her to $300,000 in 14 weeks. Did she do the work? Yes. It's still magic. She can't believe it. She's just like, Whoa, she just started coaching. And she said, I cannot believe I thought I'd be lucky if I got to a hundred K this year. So that's kind of magical, but it's not real magic. She's doing the work. Let's talk a little bit about outreach. um Does cold outreach still works in an age where people is protecting their privacy more and more? We are reaching perhaps the maturity curve of the internet where people is more protective of their email, their spam and all these things. How do you recommend people and coaches to start reaching out? But are they, I was just thinking this morning, are they more protective? Because I'm very strategic on what I share on social media. People don't really know my inner personal life. I share certain things. It's very strategic. What do I want to share? It's very, very strategic in the sense I will protect my privacy online, unlike most people. Okay. So I don't report everything I do. went on vacation the other day and I thought, I don't want to share this with my, just want to make this a private thing that where we went, I don't want to even share where I went. You know, I don't share every, I'm on vacation on a lake and a beautiful lake. Why don't I share that? I'm like, uh, you know, I don't feel like it. Right. So I was just thinking we are in an age of also reality television. my goodness. It's insane to me. I watched some reality shows because I'm just fascinated that people could bear their private lives to that point. to the whole world. So are we really? Is that really an, you know, that is not really an accurate description of what is going on right now. We are more out there than ever. So that's the first thing. I will. that for more thought for a provocation of is that true? Hmm. That is a question. That's a big question mark for me. Okay. So I don't know if that's accurate. Now, is it cold outreach? Not really. You see, when you are on a platform, somebody is on there because they want to be on there. They're not sitting in their private office and somebody's cold calling them. That's cold. Cause they're just sitting around and so that that's That's right? They're choosing to be on Facebook, Instagram, LinkedIn, you name it. So they do want to be on there. They want some interaction or they would not be on there. Okay. That's the first thing. The second thing is when you can. Human being has every right to not connect with you and say, no, I don't want to connect to this person. Not in. Once they have agreed that that person looks interesting enough, or there's some reason. why they do want to accept being a connection that is no longer cold, that is warm, because they have already taken one action of their own volition. They've chosen to say, yeah, I do want to be your friend. I do want to be your connection. I do want to know about you in some way, or I just want you in my network for whatever reason. From that point onwards, any interaction with them is not cold. that make sense? It does, it does, it does. I see statistics about... and email open rates and this kind of things and it seems indeed that numbers tell us that people it's more aware or they don't or they prefer not to have this amount of of messages coming to them. Now you brought a very interesting point which is these people have opted in to receive these kind of messages by being with you. Right. Right. Now the thing is emails, another whole thing, email rates have dropped, but email deal does still work in some way because sometimes I do get cold emails and I'm thinking, okay, this is completely cold, but actually that seems pretty interesting. So part of me is like, wow, this now what really does work better as SMS that text messaging that they they shown text, text messages work better than emails. Now to look at the numbers. But I'm not talking about emailing marketing. You're putting something in there different now. That's different. I'm talking about organic social media marketing, which is not emailing. That is not organic social media, right? That is email that existed before social media. Okay. So it's not in the same basket is still organic because it's emails, unless you're paying somebody to do it for you, but it's not organic social media. I'm talking about being online. Somebody reaching out and saying, Hey, you want to be my friend? They say, sure. And then you start a conversation. There's still their own choice to continue the conversation or not. And it's how you do it that matters. If you're spamming and weird and nobody's going to want to talk to you. And if it's clearly a bot, which we do not use, then, you know, fine, but everybody is allowed to interact in the way they want. Now, when people see us. me reaching out, they're going to look at some of my posts. They're going to see I'm a multi, you know, a seven figure coach. put that on purpose that I'm not, I am a seven figure coach because they want to be seven figure coaches. And we all know that when you want to do something, you model somebody that's done what you want. Right. That's why I'm clear about that. Okay. We're multi seven, but I just put seven figure. Okay. They're like, okay, seven figure. She's not some person that doesn't know what she's doing. And I want that too. Let me look at her content. Okay. Looks legit. Ooh. Look at these, look at these hundreds of testimonials. The woman's legit. Hmm. They're a little more open then. Okay. Because it depends on what you produce, what you produced and what they're seeing. Well, they can see right there, all my testimonials. Okay. And they're like, okay, she's legit. Hmm. Maybe I don't like this reach out, but I do want to talk to her. Make sense. They'll get past it the same way. I get past the fact that people are sending me random emails and some of them are actually pretty good. I'm like, okay, well, actually that's pretty helpful. You know, so I get a lot that I don't like, but every now and then I'm like, okay, you know, maybe maybe emailing does still work. You call yourself a certified servant leadership executive coach. Servant leadership seems to be... not in the best moment, so to speak. There's a lot of leadership. why do you continue to be a servant leader and what brings to you? Okay, this the deal. I'm certified in that. I don't really do a lot of executive coaching anymore. Okay, that's just I'm just certified. So ah does that come into my coaching? Well, maybe some way because I see my clients on the same level as me. So it's really just we're on the same level and I'm not looking down on you. So yes, maybe I do get some very high level clients where where they want to see I'm certified because these are high level CEOs. This is A private part of my business called private label advisory, and it's a very small part of my business. Um, so I just put that because it just shows I have some certification. was certified with John Matone who used to coach Steve jobs. And he also was one of, uh Marshall Goldsmith's, protegees, then they co-coach now. And so I just put that in as a certification, but it really doesn't come into my coaching coaches. You're correct. Yeah. And, and, and it's called intelligent leadership, which is based on servant leadership. For me, that's just, you're on the same level and you're not like up and they're down. Does that make sense? Yeah. You say you were emotionally connected to helping others prosper. How does emotional connection translate into actual productivity and business results? It's the drive. you are, when you are intrinsically motivated, interiorly motivated, you don't have to have outer motivation. That whole thing of let's get motivated. That's hard. That is hard. Intrinsic motivation is not hard. It's just, so the fact that I'm emotionally connected because I've been through it and you know, there's studies on this, people that have been through something and figured it out. they are emotionally connected to help other people to get that. the pain I went through of being broke a lot and the pain that was painful for years not really succeeding and bringing your kids up and thinking, my gosh, I just really want to like not worry about money because I'm getting older and you know, and also had other years when I was a starving artist, which sort of seemed a little fun then then it's not fun. self-imposed poverty, and then a lot of poverty because things just happened. So when I figured out, wow, I can change my life, and it wasn't that hard, really, you're right. Like figuring it out and then, okay, I have a plan and there is actually a tool that we can help other people with. That was a eureka moment for me. I was crying when I figured this out. I was dancing around the house of my daughters when I got that first high ticket client. I said, I figured this out. And they saw that I'd been like trying and trying and it was a really emotional. We were dancing around the house crying because they saw how hard I was working. Okay. And they were like, mom is just working nonstop to figure this out. And I said, I did it. I figured this out. And we were like, yay, because it was that moment. The Eureka moment. This works. Wow. It works really well. I'm now going to show other people this. Okay. I am passionate about helping people to thrive and beyond the coaching, beyond all that. I've worked a lot with people on my life purpose because after you're making money after a while, okay, great. Now what about my deeper life purpose? Now that we're out of emergency mode, okay. You start thinking on, you know, the Maslow's hierarchy. Well, how do I help more people? So I figured out a 40 year mission that I started last year, but I'd already been doing it. A 40 year mission to help as many people on this earth to thrive and prosper. Because personally, I'm kind of worried about AI and what a lot of people are going to do. Because universal basic income is basic income. is paying people to live very not well. Right. So it's beyond me helping coaching people to make money. It's how do we help more people to thrive? Because I'm thriving and I want to share that with people. So that's my intrinsic motivation. And when, and when you're emotionally connected, you're just productive in like, let's get results for people. Let's just make this happen. So that's the gift of it for me, that I don't have to force myself to be motivated to help people. Speaking of productivity, how does someone go from complete beginner, as you said, to seven figures in under two years without burning out? Okay. How did I get there? Okay. Remember that I'd already had a business for eight years, you know, offline, but you're right. It was, it was a new business in effect. Okay. Without burning out. Well, when you're passionate about something and you've been like waiting for the moment when everything, you know, the, the inflection point, okay. The tipping point. So I was building up to waiting like, okay, when is this going to the, when is the worm going to turn? say, okay. When's the tipping point? And I got to the tipping point. Then it's like, wow, you are so motivated because you've been trying for so long that there was no burnout. was just thrilled and grateful. And of course I then started hiring people, know, like VA's to start doing things for me at the moment. I have a very paired. I just, you know, Wasn't enjoying some of the people that were working for me. So I fired them. And so now I'm rebuilding and I don't have a lot of people working for me, just a few. I have a coaching team. Um, so I immediate, well, what I did was I started hiring other coaches with other expertise. Which were again, servant leadership on the same level as me, just doing different things. Like we have a mindset coach. She's a brilliant. have a heart sales coach, so they're not under me. They're with me. We have a content and copy coach. They used to run universal studios, video content department. So I started building that so that I had. I'm doing this, there, there. We work really seamlessly together. Like never problems, fantastic. And we all do our bit. So I have another head coach. So I'm not doing it all. And when I first started, was. I immediately, well, the first person I hired was a mindset coach. So now there was a team to do stuff. So that's how you don't burn out. And you're very clear. I was very clear. that I'm not going to neglect my kids. So I was at every game and taking them to piano and choir and school and I just fit it in. But you know, single moms or solo parents are driven in a different way than other people. We just know we have to do all that work. There's no question. Does that make sense? There's just, there's no question of, gee, I got to do that. But you know, looking back, when I first started 13 years ago and I was in New York City with a one year old and a four year old on my hands and no help or very little. I mean, I don't even know how I coped now and I'm building the business and I'm taking them to play dates and I was homeschooling and it was just a lot. And I think, wow, I really was like a superwoman. Now my life feels like a vacation. Let's give some tactical advice for other coaches. You mentioned testimonials. the proof of others is important. What are your top three things that you look at at the time of building a successful coaching business? Okay, so the very first thing, the very first thing to get really clear on, and a lot of people do not get clear on this, they have a vague idea. The vague idea is what am I coaching on? Okay, I think I want to be a coach and I'm gonna just maybe coach, you know, intuitive women to blah, blah, blah. well, mean, women are out there saying, so unless they're saying I'm an intuitive woman on all their socials, how are you gonna even find these people, right? They, they, are not clear on who it is. I mean, yeah. Okay. Intuitive women. All right. What are you doing for them? I'm just going to make them unstuck. that's unclear niche and unclear results, right? Intuitive women make them unstuck. Is that an offer? No, it's not. It's cause you feel like you want to do that. Okay. But it's not a clear mark. Result. So what's really important is to get very clear on who am I helping? With what? Show. I help XYZ people, whoever that is, market, get XYZ results. Not, I feel like it's fun for me to talk about manifestation. So because it's so fun for me, I'm just going to, you know, and some people do coach on manifestation. It's a market. But what are the results of that? They're clear. The people that are the top manifestation coaches, they've marketed in a certain way. And how much people pay to get a manifestation coach. I'm amazed. It's like they think it's magic. Okay. So, and by the way, the manifestation coaches that are really huge have done a lot of marketing and they've worked with people like Tony Robbins. Okay. So it's not been all woo woo and it all falls on your head. It's a myth. So very clear on who's your avatar or your target market and what is the offer and what is, what are the, I won't say transformation because that's a bit like overused. What are the actual results? that that person's going to get from you working with them clear results. And what is your price for that? So avatar, what's the offer price? Once you have that, you have your hot potato. You have your thing. You can sell over and over again. Okay. And you don't want to get 10 of those. Cause a lot of other mistake is people get 10 offers. Cause they think they just have a, they say, I'm going to go look at my menu. like, my gosh, you got a menu or my service offerings. I'm like, I'm already scared. I'm scared because already I'm confused. So one thing, it's the one thing that works. The one thing that you're going to market and you're going to market the heck out of that. And you're going to concentrate on that. had one, only one offer for quite a while till I built my year offer. Cause people were saying, well, John, want to work with you for more than 12 weeks. So was naturally built. Now, most people work with us for a year and we, we, know, really developed what we're coaching on. It's not just the organic social media marketing. It's how to get a podcast now to be highly, you know, monetized and also how to get this baby, which is, you know, I figured out how to play a word and how to make an asset. So we're also coaching people on getting paid speaking gigs. So we have developed is not just organic social media marketing. Let's talk a little bit about artificial intelligence and uh your take on uh people using AI or generative AI chatbots as a coach um and figuring out that it's evolving in a way that sounds very human. Where do you see this is going? Well, I don't know. know, nobody knows. That's the thing. I'm not an AI expert. I, you know, I don't know. We don't know. And I think it's quite funny that we have all these different people saying they do know. How can they know? We've had no evidence. So I thought it was also funny when AI became popular. What was it like a year and a half ago or whatever, two years ago, and everybody's like an AI expert. I'm like, wow, you became an expert in like two months. That's amazing. You literally became. a chatty, busy expert in a month. So I find that quite funny, but there are AI experts and I know some of them, even they're like, we don't know. think who knows what will happen. Who knows? And you know, they're not all agreeing with each other. If you get somebody like Mocha dot, you know, that ran Google X, he's very not, not happy about it. He's like, Whoa, this is a disaster. But then you talk to other people. They're, it's amazing, but we don't know. And all I do know is that. I've never seen an AI bot, because I've seen a lot, tested a lot that really can target as well as a VA that I've hired. Because see, if you want to be really targeted, we don't want to just talk to any coach. We only want to coach high achievers. So how is the bot going to go in and actually read about the person and what they've done? And you know, you can tell that they're not going to going to take a while before we can make a bot go read all the profile and say, this a high achiever? So you're really wasting time on the back end sometimes because you could be wasting your precious time talking to people that are not really your target market. So that's the problem with bots already. I don't want to waste my time. I don't want to just get on a bunch of calls with anybody that want to network with me. So to preserve my precious time, my time is way more precious than a VA's. Clearly paying a VA to waste some hours is much more efficient and productive. So you see, there's where the productivity is. It's much more efficient and productive that I actually pay a human being to do that, to do that, to get really, really targeted. So we're not wasting people's time or mine instead of just spamming the world and just getting anybody that has the word coach. I mean, it could, you know, if you do that, it could say basketball coach. I'm clearly not coaching basketball coaches. So work. Well, yeah, I just think that people can sort of tell when it's a bot. It's kind of tell. Maybe not. You can plug in your own messaging, of course, but ah maybe it's the first message. I don't know. If you have a market where it's just broad, then sure. The bots are going to work, right? Just a broad market of selling insurance. Well, everybody needs insurance, so it won't matter then, right? Sean, let's do five rapid fire questions. What's the biggest productivity myth in online business? Ads. Paid ads. Number 2. The least useful metric leaders still obsess over. How many likes and mentions on their Instagram posts? Number 3, the most underrated customer retention move. high service, excellent service where you are fierce about results. 4. One app or tool that you cannot live without. The whole Google, the whole Google setup, you know, everything Google, Google docs, Google, everything. think Google is that whole suite is the best thing since sliced bread. And number 5, if you had to rebuild from zero today, what would you do differently? I would have gotten online years earlier and I would have, I just would have gotten online and not persisted in the offline strategies. Jean, if our listeners would take away only one thing today, what would it be? It would be that you are worthy and ready right now. And literally it's, it's within your decision making and power to say, I want to be a coach. I just need to get an offer. I need to get clear. I need to get a price and I need to get help. that literally the space between you getting a high ticket client is short. It could literally be within one month. You could, that's how magical. this whole online coaching industry, which is a trillion dollar industry, actually is. How can the audience know more about you, get in touch, work with you? Well, I hope that you're going to put my JeanneauLorde.com link with the reviews there. Also, I'm all over social media. Probably the most mindful way where I'll see it the best is on LinkedIn. okay and for sure we're gonna put your links on the description of this episode. Jean Omelord, thank you for these 38 minutes of pure energy, thank you for telling people your secrets what made you successful and if I take one thing away from everything that you explained us and teach us today is that you need to be clear on what you are selling because otherwise you'll be wasting yours and others' times. Sean, thank you so much for being with us today. you're welcome. Thanks, Santiago.